VAKUEN's Rose Edition Sells Out in 47 Minutes, Generating KRW 2.5 Billion on Hyundai Home Shopping

VAKUEN's Rose Edition Sells Out in 47 Minutes, Generating KRW 2.5 Billion on Hyundai Home Shopping

Rose Edition Launch Achieves KRW 2.5 Billion in Sales Within 47 Minutes of Going Live

VAKUEN announced on the 14th that it generated KRW 2.5 billion in sales in just 47 minutes during a Hyundai Home Shopping broadcast held on the 11th.

Through its collaboration with Hyundai Home Shopping, VAKUEN introduced its new color edition, 'Rose,' along with the new 'Mini Grip,' designed for improved portability.

Strong customer demand led to an early sellout of the entire available inventory.

The Rose lineup marks VAKUEN's sixth color edition and features a distinctive, contemporary pink tone.

The collection had already attracted attention on social media ahead of its launch. Together with the introduction of the more portable VAKUEN Mini, the new releases marked a strong start for the brand in 2025.

"We are delighted to see such a strong response to our new products at the start of 2025," said Byungjun Jung, CEO of MAKERVILLE, the company behind VAKUEN. "We will continue to lead trends in the vacuum food storage market through a variety of new product launches throughout the year."

Following the launch of the Rose Edition and Mini Grip, VAKUEN plans to unveil another new product in the middle of the month.